A product or service when launched into the market faces
hordes of competition from every end. In today's time each field is full of
likewise products and the market allows only survival of the fittest. In the
race to reach the top companies deploy proper marketing strategies and
enable it's branding.
Branding is the sum of a company's value along
with its products, services, positioning and culture all together. It is
the process of establishing a strong belief of the employees, clients and
stakeholders in the brand to enable better product sales. In order to explain
the brand value, brand managers carry out many effective social media
campaigns and strategies that prove to be beneficial for the brand.
Social Media has made grave impact on the traditional methods
of running campaigns. Now managers of a brand are able to carry them out
without having to run from place to place and arranging innumerable number of
things. Social Media Campaigns have proved to give better results
over time and generate way more traffic than traditional branding would. Owing
to so many added advantages, managers have shifted their attention towards
social media as a whole.
Previously campaigns were events that were held at some
pre-decided locations and today they are a part of the social media domain.
Branding is to build awareness about the product such that the business is able
to stand out from the crowd and shine. With changes in the lifestyle, people
have become more conscious about brands.
Social Media has certain very effective tools that can be
very helpful for branding strategies; here is a list of these tools;
1. Social Media Monitoring
This is a new concept that has already gained a lot of
attention around the globe. It helps brands in analysing all the mentions it
has across the web and with what impact. Also,they can keep a tab on their
competitor's activities. Branding is basically done to give the product/service
an identity, to enable users to differentiate between different companies and
their products. Social Media Monitoring can be considered instrumental for a
brand's success in the near future.
2. Social Applications
When brands need to establish themselves in the market and
be famous applications play an important role. Apps like Contact Us tab, Welcome
tab, Photo Contest, Video Contests, Vote Contests etc create a buzz in the
market and users tend to come across the brand pages with ease. They bring in a
lot of traffic as well specially photo and video contests have made some brands
a sensation. They are doing very well today. Every brand needs a strong base on
which it can set up its promotional activities and such applications
are considered to be apt for the same.
3. Daily activities and
updates
Apart from all the pomp and show it is advised never to
forget the normal posts and updates. Daily updates keep the brand's page active
on all social media platforms and pushes its rating in the market up
at its own pace.
Branding of a product is of importance not only for the
company to prosper and establish itself amongst its competitors but also to
make the product sell and make profits. Every brand is today concerned largely
with increasing its profit margin and branding is the only answer to it.
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